THE ARTIST'S WAY

Become the artist you're capable of being.

ENROL NOW

Live Sessions • Weekly Feedback • Real Outcomes

Six-week artist development programmes combining performance coaching, professional mentorship and practical experience to help you build confidence on stage and beyond.

The Artist's Way is designed for musicians who want more than weekly lessons. You'll develop practical performance skills, creative confidence and professional habits through structured coaching, weekly challenges and real-world experience.

Two musicians, a man with long hair and a woman with shoulder-length hair, are sitting at a keyboard in a studio. The man is holding a pencil pointed at the keyboard, and both are looking at sheet music on a stand. There are guitars and music equipment in the background.
A woman singing into a microphone while playing an acoustic guitar on stage, with warm stage lighting behind her.

Performance

Understand rehearsals, venues, promotion and the habits used by working musicians.

Live Experience

Learn how to prepare, recover from mistakes and perform with greater confidence.

Person with long curly hair playing guitar on stage in front of large audience at concert.
A man with long, wavy hair and a beard plays an acoustic guitar while writing in a notebook in a music studio with audio equipment and a window in the background.

Songwriting

Work towards a supported performance that brings everything together.

Develop original ideas into songs that communicate your unique artistic voice.

Professional Skills

MEET YOUR MENTOR

I’m Alexei. I know there’s more to becoming an artist than learning to play.

I’m a musician, songwriter, performer, producer and educator, and I’ve spent the last decade helping musicians develop their skills, confidence and creative identity.

Alongside around 10,000 hours of teaching, I’ve built my own career writing and releasing original music, recording, performing across the UK and internationally, and navigating the realities of being an independent artist.

The Artist’s Way brings those two worlds together.

This isn’t about teaching you to copy how I make music. It’s about helping you understand how you work as an artist developing the practical skills, confidence and experience to make decisions for yourself, take creative risks and move your music forwards.

MEET ALEXEI →
A man with long curly hair and a beard playing an acoustic guitar in a music studio, writing music notes in a notebook.

Performance isn’t just about playing accurately.

Module One begins by looking at performance as a skill in its own right.

Across the opening weeks, you’ll explore what an audience actually experiences when you perform and develop the practical skills that help you communicate with greater confidence, intention and presence.

BEGINS SEPT 2026

PLAY. RECORD. WATCH. ANALYSE. EXPERIMENT.

01 — MODULE ONE

Playing Your Part

Performance is a skill in its own right.

Playing accurately is only part of what makes a performance work.

Module One explores what an audience actually experiences when you perform. Through playing, recording, watching and experimenting, you'll begin developing greater awareness of how you communicate through your instrument.

The aim isn't perfection. It's learning how to make intentional performance choices.

PERFORM · RECORD · WATCH · REFLECT

02 — MODULE TWO

Developing Your Artistry

Move from playing the music to making it your own.

Once the foundations of performance are in place, the focus shifts towards artistic identity.

Module Two gives you space to explore interpretation, creativity and the choices that make your work distinctive. You'll experiment with ideas, challenge familiar habits and develop greater confidence in your own musical decisions.

It's about discovering what you want to say and how you want to say it.

EXPLORE · CREATE · EXPERIMENT · DEVELOP

03 — MODULE THREE

Presenting Your Music

Take your development beyond the practice room.

The final module brings your performance and artistic development into a wider professional context.

You'll explore the practical skills, mindset and decision-making involved in recording, and producing music as an independent artist from capturing your first takes to finalising your radio mix, thinking strategically about where your music could go next.

The focus shifts from “Am I good enough?” towards “What do I want to build?”

PLAN · CONNECT · CREATE · PROGRESS

Take a flick through the presentation for full specific details of your six week course.

READY TO GO FURTHER?

Your next chapter starts here.

The Artist’s Way is for musicians who want more than another lesson. Develop your performance, strengthen your artistry and start building a clearer direction for your music.

The Module One – Developing Performance Skills MODULE ONE · AUTUMN 2026 29 September – 1 November

  • Tuesday 29 September 2026 — 5:30pm

  • Tuesday 6 October 2026 — 5:30pm

  • Tuesday 13 October 2026 — 5:30pm

  • Tuesday 20 October 2026 — 5:30pm

  • Tuesday 27 October 2026 — 5:30pm

  • Sunday 1 November 2026 — 1:00pm

Register for Module 1